Tourism Program

Our Tourism Program brings visitors and their dollars into the Northampton area and serves them while they are here.

Objectives:

• Promote the area as a destination.

• Provide information and serve visitors.

• Develop new travel and tourism markets.

• Develop infrastructure to support tourism expansion.

Results:

• Created a new marketing strategy focusing on lifestyle market niches rather than geographic markets. With a grant from the Greater Springfield Convention & Visitors Bureau, the Chamber launched a robust marketing campaign directed at Gay and Lesbian travelers; a high potential tourist market for the Northampton area.

• Created a new visual identity and brand for the Northampton area, working with the Downtown Program committee.

• Overhauled the Chamber’s website for visitors.

• Completed a market feasibility study to demonstrate the potential for the redevelopment of the 3-County Fairgrounds as a year-round exhibition center.

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